為了(le)向陜(shan)西(xi)貧(pin)(pin)困地(di)區脫貧(pin)(pin)攻堅輸送楊(yang)凌(ling)力量，12月2日，由(you)陜(shan)西(xi)省電(dian)(dian)視臺(tai)影視頻道、楊(yang)凌(ling)示(shi)范(fan)區工(gong)業和(he)商(shang)(shang)務局承(cheng)辦(ban)的“楊(yang)凌(ling)農(nong)科”品(pin)牌發展(zhan)(zhan)暨“星(xing)動陜(shan)西(xi)”扶(fu)貧(pin)(pin)對接會在楊(yang)凌(ling)示(shi)范(fan)區電(dian)(dian)商(shang)(shang)公共服務中心舉辦(ban)。活(huo)動中，“楊(yang)凌(ling)農(nong)科”品(pin)牌輻射帶動企業及“星(xing)動陜(shan)西(xi)”扶(fu)貧(pin)(pin)活(huo)動覆(fu)蓋(gai)縣域所屬企業共計百余(yu)家(jia)單位攜優(you)質特色農(nong)產品(pin)參會，惠(hui)農(nong)網聯合創始人(ren)鄧(deng)武(wu)杰等大型電(dian)(dian)商(shang)(shang)平臺(tai)負責人(ren)、三農(nong)達(da)人(ren)匯聚楊(yang)凌(ling)，探索(suo)新(xin)媒體環境下的電(dian)(dian)商(shang)(shang)扶(fu)貧(pin)(pin)和(he)涉農(nong)電(dian)(dian)商(shang)(shang)發展(zhan)(zhan)之路。

活動當天，“星動陜(shan)(shan)西”扶(fu)貧(pin)活動涉及的周至、南鄭、宜(yi)君(jun)、橫(heng)山、嵐皋、千陽、鎮(zhen)安、富平等縣(xian)域(yu)所屬企業產品云集，在(zai)現場開展(zhan)形式多樣的展(zhan)覽(lan)。此外，來(lai)自今日頭條、西瓜視頻(pin)、楊凌農(nong)(nong)(nong)科、三農(nong)(nong)(nong)達(da)人學院、陜(shan)(shan)西新型職業農(nong)(nong)(nong)民協會等單位代(dai)表，以及三農(nong)(nong)(nong)領域(yu)大(da)V等，就電(dian)商扶(fu)貧(pin)、涉農(nong)(nong)(nong)電(dian)商發展(zhan)等熱門話題開展(zhan)培(pei)訓(xun)。

活動中，惠(hui)農網、中糧我(wo)買網、每日一淘、農一網等大(da)型電商(shang)平臺相關負責人蒞(li)臨現場(chang)，與楊凌電商(shang)企(qi)業及企(qi)業家代表(biao)就農產(chan)品標準化生產(chan)、農產(chan)品供應鏈(lian)打造等內容進行深(shen)入座談；同時，結合各平臺需求，與貧(pin)困地(di)區企(qi)業代表(biao)進行產(chan)銷對接。

(現場展示的陜西優質農產品)

惠農(nong)(nong)(nong)(nong)(nong)(nong)(nong)網(wang)聯合(he)(he)創始(shi)人鄧武(wu)杰(jie)在(zai)交流(liu)中分享了(le)惠農(nong)(nong)(nong)(nong)(nong)(nong)(nong)網(wang)的(de)(de)(de)(de)(de)(de)電商(shang)扶(fu)(fu)貧(pin)模式(shi)，即“新四化(hua)”：第一(yi)(yi)，產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)商(shang)品(pin)(pin)(pin)(pin)化(hua)。扶(fu)(fu)貧(pin)的(de)(de)(de)(de)(de)(de)關(guan)鍵在(zai)于實現(xian)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)上(shang)(shang)行(xing)，而上(shang)(shang)行(xing)的(de)(de)(de)(de)(de)(de)根(gen)本在(zai)于要(yao)先實現(xian)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)商(shang)品(pin)(pin)(pin)(pin)化(hua)。只有(you)通過(guo)(guo)優化(hua)供應鏈、品(pin)(pin)(pin)(pin)控(kong)標準(zhun)和儲運方式(shi)，將本地的(de)(de)(de)(de)(de)(de)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)相(xiang)對標準(zhun)化(hua)，并實現(xian)網(wang)貨化(hua)，才能(neng)讓(rang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)賣得更(geng)遠(yuan)。第二(er)，商(shang)品(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)牌化(hua)。通過(guo)(guo)區域(yu)公(gong)用(yong)品(pin)(pin)(pin)(pin)牌打造，讓(rang)更(geng)多人了(le)解并喜歡上(shang)(shang)來自源產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)地的(de)(de)(de)(de)(de)(de)好產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)，讓(rang)貧(pin)困地區優質農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)價(jia)更(geng)優。第三，品(pin)(pin)(pin)(pin)牌產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業化(hua)。如何(he)帶(dai)動(dong)更(geng)多的(de)(de)(de)(de)(de)(de)貧(pin)困戶(hu)一(yi)(yi)起增(zeng)收(shou)，是(shi)電商(shang)扶(fu)(fu)貧(pin)的(de)(de)(de)(de)(de)(de)難點。通過(guo)(guo)實現(xian)品(pin)(pin)(pin)(pin)牌溢(yi)價(jia)帶(dai)動(dong)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)的(de)(de)(de)(de)(de)(de)生產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)積極(ji)性，并促使其主動(dong)進(jin)行(xing)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)加工創新，從而促進(jin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業升級(ji)，讓(rang)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民(min)不僅(jin)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)季有(you)收(shou)入(ru)，全年都(dou)有(you)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin)賣。第四，產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業多元化(hua)。農(nong)(nong)(nong)(nong)(nong)(nong)(nong)戶(hu)光靠賣產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)(pin),收(shou)入(ru)是(shi)有(you)限的(de)(de)(de)(de)(de)(de)，惠農(nong)(nong)(nong)(nong)(nong)(nong)(nong)網(wang)通過(guo)(guo)“線上(shang)(shang)+線下(xia)”的(de)(de)(de)(de)(de)(de)方式(shi)舉行(xing)多種產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)銷(xiao)對接、采購(gou)節等活動(dong)，挖掘地方特色(se)，促進(jin)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)旅結合(he)(he)，通過(guo)(guo)電商(shang)帶(dai)動(dong)二(er)三產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業并行(xing)發展。有(you)了(le)多元化(hua)的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)(chan)(chan)(chan)業，老(lao)百姓才能(neng)實現(xian)收(shou)入(ru)的(de)(de)(de)(de)(de)(de)可持續增(zeng)長。

（惠農網(wang)聯合創始人(ren)鄧武杰(jie)（左(zuo)）在(zai)陜西楊凌扶貧對接會(hui)上）

據悉(xi)，惠農網(wang)是(shi)國(guo)(guo)內領先(xian)的(de)農業B2B產業互聯(lian)網(wang)平(ping)臺，一(yi)直致力于(yu)解決農產品(pin)流通效率的(de)提升。作(zuo)為中國(guo)(guo)電商扶貧(pin)聯(lian)盟的(de)主要成員單(dan)位之一(yi)，惠農網(wang)已經在全國(guo)(guo)多(duo)個國(guo)(guo)家(jia)級貧(pin)困縣通過產業扶貧(pin)的(de)方式帶動了(le)很多(duo)貧(pin)困戶實現(xian)了(le)脫貧(pin)增(zeng)收，其可持續電商扶貧(pin)模式也被網(wang)信辦評為2019全國(guo)(guo)100個電商扶貧(pin)典型案例。

鄧武杰(jie)在接受陜(shan)西電(dian)視臺采(cai)訪時介紹，自2016年(nian)起，惠農網(wang)就(jiu)在西北(bei)地區開展各項(xiang)縣(xian)域電(dian)商服務(wu)，形成(cheng)了(le)以延安(an)為(wei)中心，宜川、佳縣(xian)、乾縣(xian)等多個縣(xian)域在內(nei)的專項(xiang)駐地團隊服務(wu)，并就(jiu)宜川蘋果、佳縣(xian)紫晶(jing)棗等農產(chan)品開展了(le)大宗(zong)產(chan)銷對接和深度(du)幫扶。11月，惠農網(wang)與(yu)楊(yang)凌農科簽訂了(le)5億戰(zhan)略合(he)作(zuo)。未來，惠農網(wang)將(jiang)繼續加大與(yu)陜(shan)西各縣(xian)域政府的合(he)作(zuo)，與(yu)楊(yang)凌農科強(qiang)(qiang)強(qiang)(qiang)聯(lian)合(he)，推動西北(bei)優(you)質農產(chan)品走向全國。